{"id":2042,"date":"2020-08-01T11:05:22","date_gmt":"2020-08-01T11:05:22","guid":{"rendered":"https:\/\/jupiterbusinessmentors.com\/?p=2042"},"modified":"2021-02-12T10:49:25","modified_gmt":"2021-02-12T10:49:25","slug":"best-lead-generation-ideas-using-content-marketing","status":"publish","type":"post","link":"https:\/\/jupiterbusinessmentors.com\/blog\/best-lead-generation-ideas-using-content-marketing\/","title":{"rendered":"How Content Marketing Can Generate Leads For Your Business"},"content":{"rendered":"

Are you in an industry where customers have no choice but to purchase from you? If so, then you\u2019re one lucky business owner because you generate leads by simply existing!\u00a0<\/span><\/p>\n

However, if you\u2019re like most of us, your potential customers have plenty of options, so you need to convince them that you\u2019re the best one. That\u2019s where content marketing can help lead generation\u00a0for your business<\/a>. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.<\/span>\u00a0<\/b><\/p>\n

Embracing empowered buyers<\/b><\/h5>\n

\"how<\/p>\n

Someone looking to buy your product or service has access to a lot of information, including others\u2019 preferences and experiences, potential costs, details of your competitors\u2019 products, and, of course, information on your products, too. Potential leads will also be jumping onto message boards, reading up on social media reviews, and, as Taimur (Tim) Hydari, content expert at Jupiter Business Mentors (JBM) says, \u201cGenerally getting their hands on any information they require to make their decision, which could be from a single source or multiple sources.\u201d\u00a0<\/span><\/p>\n

A business\u2019s marketing strategy<\/a> and campaign should be directing people to the content businesses want them to see. As Hazar Ibdah, Arabic content expert at JBM, says, \u201cContent helps your customers make an informed decision based on well-articulated information.\u201d<\/span> Almost all customers start their journey by using<\/span> search engines, which means Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) play a big role in getting you seen by interested eyes. As Hazar suggests, to gain better leads, a business should have \u201c<\/span>SEO experts working hand-in-hand with copywriters to create content that works in terms of reach and ranking.<\/span>\u201d\u00a0<\/span><\/p>\n

So, the best way to attract leads, win them, and keep them, is to give them the information they want and need. This approach isn\u2019t necessarily direct selling, but uses methods which make it easy for customers to find answers and educate themselves on why your product or service is the viable and valuable solution they\u2019re looking for. According to, Diksha Vohra, content expert at JBM, \u201cIf you’re posting information that people find beneficial, interesting and it addresses their pain points, they’ll like, comment and share.\u201d\u00a0<\/span><\/p>\n

A better way to build a relationship<\/b><\/h5>\n

\"relationship<\/p>\n

However, all our experts stress that, with content marketing, the impact isn\u2019t necessarily instant because a rapport needs to be established between you and your leads. \u201cBuilding your business by being helpful to strangers, prospects and customers will lead to healthy buyer-seller relationships,\u201d mentions Tim. He continues, \u201cGone are the days of simply promoting your product or service and calling it good – the market is more nuanced than that. People expect more support and clarity around their decision-making and the problems that they\u2019re facing. This is where content comes in.\u201d\u00a0<\/span><\/p>\n

Whilst your product or service has the potential to solve your customers\u2019 problems, it\u2019s possible that multiple alternatives also exist. <\/span>Hazar suggests that, \u201cfor the most basic content marketing plan, a client should draft a strategy for their social media and make sure they continue feeding and targeting their audience with relevant content.\u201d<\/span><\/p>\n

When there are alternative offerings available for your product or service, you should feel secure in educating people about them, and then explaining why your solution is the right choice. As Diksha says, \u201cPut yourself in their shoes and then talk about how they can help themselves through their problems, and if they need additional help, you’re there to help. Don’t push. Be visible and share knowledge.\u201d<\/span><\/p>\n

Building relationships with your contacts is the foundation of a successful business. Contacts aren\u2019t just email addresses and phone numbers that live in your database. A contact is anyone that the company markets to, sells to, partners with, engages with, or employs. These are the people who you provide value to, and in turn, they help your business grow. Make sure to segment your contacts so that you\u2019re sending them relevant information at the right time.<\/span><\/p>\n

Using the right content to generate the right leads<\/b><\/h5>\n

\"Intent<\/p>\n

Whether it\u2019s blogs, articles, eBooks, presentations, videos, infographics or other types of content, \u201cthey need to be contextualized,\u201d believes Tim. He continues, \u201cThat means each piece of content is tailored towards someone who is looking for your services or wants to buy your product.\u201d Buyer personas, which are detailed descriptions of your ideal customers created through research, can help you figure out how to tailor your content. As Hazar mentions, your content should be \u201cshaped by your thorough understanding of the targeted audience.\u201d<\/span><\/p>\n

Importantly, conversion rates are nearly 6x higher for content marketing adopters than non-adopters.<\/span> As Tim suggests, \u201cStart by taking a look at who is actually buying from you. Then, use multiple sources, including historical data, interviews and, of course, educated guesses, to put a profile, or a \u2018persona\u2019, together.\u201d These should be used across your entire organisation, whether it\u2019s marketing, sales, or services teams so that everyone is communicating with the business\u2019s same ideal customers. \u201cThe more unified your message, the more likely it is you can provide an end-to-end customer experience,\u201d he says.<\/span><\/p>\n

This experience is also described as the buyer\u2019s journey. About 49% of marketers are learning to drive content to align with the buyer\u2019s journey.<\/span> Your buyer\u2019s journey depends on your unique business model, including your product\/ service, your pricing and target audience. It begins with the Awareness Stage, when a prospect is looking to name and frame their problem. The Consideration Stage is when they\u2019re committed to understanding all the available solutions to their problem or opportunity. The Decision Stage is when the prospect has decided on their solution and they\u2019re compiling their shortlist. As Diksha notes, the right content \u201cgives you visibility and, somewhere in their mind, registers you as a credible resource. Once they have a requirement, they’ll come to you.\u201d\u00a0<\/span><\/p>\n

Keep at it, revisit and repeat<\/b><\/h5>\n

\u201cUntargeted content without a purpose is just spam,\u201d Tim notes. He continues, \u201cPeople love opportunities to learn and your brand can become a vital resource.\u201d When strangers, prospects and customers are getting expert insight from people at the forefront of an industry, they\u2019re increasingly likely to trust the information.\u00a0<\/span><\/p>\n

As Diksha mentions, \u201cContent marketing helps you remain in the subconscious\u00a0of your audience and that actually helps build trust. If I am seeing someone post daily about the wonderful tasks they’ve done, I’m more likely to trust them and their work.\u201d However, if something isn\u2019t working, <\/span>i.e.<\/span><\/i>, not generating leads, then it\u2019s important to re-strategise.\u00a0<\/span><\/p>\n

This is where goal-setting can be key. \u201cWithout a goal you won\u2019t know if your marketing efforts were successful,\u201d says Tim. He continues, \u201cWhether it\u2019s increasing website traffic, social media engagement, click-through rates, or, for example, converting more leads into sales, make sure to have metrics that will not only show this, but demonstrate reason behind choosing that particular metric.\u201d<\/span><\/p>\n

Content marketing can provide you with quality leads that could become your new customers, but it does require some strategising, planning, and commitment before you\u2019ll see real results. However, if you put in the effort, you\u2019ll find a new (and lucrative) way to attract more business over the long term.\u00a0\u00a0<\/span><\/p>\n

To consult with our content experts, get in touch with us here and avail of the 30 minutes free spot with any of our Mentors.\u00a0<\/span><\/p>\n

To book a spot with Tim Hydari<\/a><\/span><\/p>\n

To book a spot with Diksha Vohra<\/a>\u00a0<\/span><\/p>\n

To book a spot with Hazar Ibdah<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you in an industry where customers have no choice but to purchase from you? If so, then you\u2019re one lucky business owner because you generate leads by simply existing!\u00a0 However, if you\u2019re like most of us, your potential customers have plenty of options, so you need to convince them that you\u2019re the best one. …<\/p>\n

How Content Marketing Can Generate Leads For Your Business<\/span> Read More »<\/a><\/p>\n","protected":false},"author":3,"featured_media":3298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[8],"tags":[],"yoast_head":"\nBest Lead generation ideas using content marketing<\/title>\n<meta name=\"description\" content=\"Content marketing can help generate leads for your business. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 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