Growing the business is right on top of the to-do list of every business founder. Unless the business grows, the chances of its survival are minimal. Growth drives profits and creates goodwill in the market, making it easier to add new resources and identify opportunities. While marketing efforts can go a long way in accelerating growth, not all small businesses have a sufficient budget to scale up their marketing. 

However, it is possible to keep your business growing without capital or resources by implementing growth hacking techniques. Keep reading to learn about seven growth hacks you must know to fastrack your success story.

What is growth hacking and why does it matter?

Sean Ellis coined the term growth hacking in 2010, Founder of Growth hackers. In simple terms, it refers to experimenting with various marketing and promotional strategies laser-focused on speeding up the growth of any business. Since the idea is to reduce the time for growth by using smart shortcuts and minimal investment, it is called hacking.

The competitive marketplace is not a level playing field. Bigger businesses have enormous resources dedicated to marketing their brand and increasing sales. Growth hacking makes it easier for small businesses to compete with such corporations even when they don’t have large amounts of cash at their disposal. By optimizing innovation and creativity, growth hackers implement marketing tactics to scale up the business. 

Try out these seven growth hacks for your business

Use exit-intent coupons 

If you are experiencing high bounce rates on your website, try offering coupons right when the customer is about to exit. These coupons can help grab attention and also reclaim up to 35 percent of lost customers. Since everyone loves a good deal, the chances are that most will utilize the coupon and provide you the email address in exchange. You can use that for building your email list. 

Provide free content through content upgrades

Content upgrades work like a lead magnet. By offering useful and actionable content on your website that visitors can download by providing the email address, you can generate leads. 

Common forms of content upgrades include checklists, cheat sheets, printables, worksheets, ebooks, etc. You don’t have to always create these upgrades from scratch — you can repurpose existing content in various forms. 

Use CTAs for social media 

Get your audience to take the desired action by adding clear call-to-action messages (CTA) on your social media posts. It can help you to get more views, shares and even attract more leads. Make sure that your CTA is clear and easy to follow for your customers. 

Request for feedback from customers 

Your customers are the best judge of whether your product or service is worth checking out.
Since there is always room for improvement, ask your users for their feedback. Once you are aware of issues that your current customers are facing, you will be able to create a better experience for prospective customers and boost sales.

Use retargeting methods

Merely 2 percent of shoppers make a purchasing decision on their first visit to a website. Using retargeting strategies is a powerful hack to capture these lost prospects and remind them about your brand. Retargeting works because they help you to demonstrate to such visitors who already expressed an interest in your product. You can use Facebook and Google pixel tool on your website to track such visitors and send them retargeting ads. 

Focus on content marketing

Content marketing is a powerful way to growth hack your way to the top. About 62 percent cheaper than traditional marketing approaches, content marketing can generate three times more leads. 

Compelling content is at the heart of content marketing. Once you create content optimized for the search engines and target the right keywords in the industry, you can market it to get more traffic to your website and improve conversions. It also helps you position yourself as an expert in the industry, helping you build a strong relationship with the audience.

Try out gamification 

Gamification refers to the application of gaming mechanics to your website or app to encourage customer engagement. By providing challenges and rewards, you can get more participation from the users and increase your user base. 

It can also help make the customer experience more interactive. You can provide your customers points, badges, leaderboard ranks, discounts, free merchandise, etc., to make the users feel valued. It can help to increase loyalty towards your brand. 

Feeling inspired to use growth hacking for exponential success?

You don’t always need a massive spending budget to scale up your business. You can always try out smart marketing strategies and watch your business flourish. But nothing can move forward without a solid strategy in place. Need help with putting it together?

Reach out to Jupiter Business Mentors to get in touch with experienced business mentors who can give you practical advice and handhold you through the process. Our expert mentors can evaluate your business goals needs and provide strategic advice for achieving sustainable growth. 

Regardless of your industry or experience level, you can benefit from mentoring to take your company to the next level. We connect mentors to the start-up community and small & medium businesses.  We help startups, existing mid-sized entrepreneurs, or companies connect with experienced business professionals who will offer guidance to build and grow the business. We have over 35 expert mentors across industry verticals who are only a video chat or call away. 

You can also get 90 minutes of free sessions with any six mentors on the platform — so subscribe right away!