In war (and business) it’s the terrain that matters. Sun Tzu’s old adage rings as true today as it did millennia ago. Failure to acknowledge the true need of your product or service in an unfamiliar market landscape is a surefire way to take a loss. It is all too common for start-ups in the …
Africa is solidifying its position as a continent of new opportunities. Driven by technology, and a growing young population, a new wave of entrepreneurs is on the rise, opening multiple prospects for foreign investors. In fact, Africa largely escaped the global decline in foreign direct investment with an 11% increase in 2018. Paul Okaru, a …
It goes without saying that keeping your company’s official documentation up-to-date and relevant not only helps with internal procedures but also keeps you on the right side of the law. Outdated credentials, papers, certificates and expired licenses can incur hefty fines and penalties, as well as damage your firm’s reputation and market standing. With the …
Are you in an industry where customers have no choice but to purchase from you? If so, then you’re one lucky business owner because you generate leads by simply existing! However, if you’re like most of us, your potential customers have plenty of options, so you need to convince them that you’re the best one. …
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